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STORIES

Stitching Memories: From Concert Apparel to Lifelong Friendship

The Diamonds & Whiskey band is a country music group based in Charlotte, North Carolina. They blend elements of country, rock, and Americana to create their unique sound. The band consists of singer Jennifer Lauren and guitarist Lance Dooley, along with other members. They've gained a following for their energetic live performances and heartfelt lyrics.


Challenge Design is fortunate to have collaborated with Jennifer Lauren, not only for her immense talent but also for the genuine friendship that blossomed. Through our work together, we've forged a bond built on shared creative vision, mutual respect, and a passion for music. We like to think this friendship enriched both our professional endeavors and personal lives, leaving a lasting impact on each other's journey in the music industry.


Concert Apparel : Shirts




Concert Apparel : Hats


Challenge Coin


Our team went above and beyond to assist Diamonds & Whiskey in creating their online merch store, ensuring it reflected the band's unique style and brand identity. From designing custom graphics and merchandise layouts to optimizing the user experience, we meticulously curated every detail to enhance the band's online presence. The result was a seamless platform that not only showcased their merchandise but also fostered deeper engagement with their fans, ultimately strengthening their connection with the audience.

Please visit their merch store here.


Our journey of designing concert merch for our new dear friend has been a joyous one filled with creativity and collaboration. We take immense pride in our work and the bond we've formed with her along the way. As we continue to support her musical endeavors, we look forward to further celebrating her success and friendship.


If you're interested in collaborating on concert apparel, charity events, or any type of events, please don't hesitate to reach out to us. We're always excited to explore new opportunities and bring creative visions to life together.

You can contact us through our website or directly via email or phone. We look forward to hearing from you!


View our Gallery for more inspiration:



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