From the Oval to the Middle East: The Executive Office of the President (EOP) Challenge Coin That Told a Story
- Renae
- 6 days ago
- 4 min read
It started the way most of our favorite projects do: quietly. A job title. A headline. A line in a transcript that made someone in the studio stop mid-scroll and go, “Wait—he did what?”
Assistant to the President.
Special Representative for International Negotiations.
Architect of the Abraham Accords.
Barely thirty.
…Okay then. Clear the table. Cancel lunch. We’re spiraling.
Because this wasn’t just another White House title with an acronym you need a security clearance to understand. This was the person whispering in the President’s ear during some of the most delicate diplomatic negotiations in a generation. This was policy-meets-peace-talks-meets-presidential trust. This was big.
And then there was the phrase that broke us wide open: Abraham Accords.
We barely made it past the words “historic normalization agreements” before someone started crying into their coffee. Because you read about this kind of thing in history books—but to be living it? To design for it? To represent it, visually and symbolically, in a way that doesn’t feel like you’re scribbling on sacred ground? No pressure.
And look, we knew the Accords were huge. But when you slow down—when you actually sit with the weight of it—it hits different. Israel. The UAE. Bahrain. Morocco. Sudan. A web of nations once divided by decades of tension now tied together by flights, embassies, handshakes, business deals, cultural exchanges—PEACE.
Not theoretical. Not aspirational. Real. Signed. Ratified. Operational.
We started printing out articles. Mapping flags on the wall. Zooming in on every word from every speech made during the negotiations. The phrase “shuttle diplomacy” popped up and suddenly we’re picturing Avi Berkowitz in a suit with sweat stains, bouncing between countries, translating cultural nuance into progress—all while texting updates from the backseat of an SUV in the Jordanian desert.
And that title—“Special Representative for International Negotiations”—can we just sit with how LOADED that is? It’s not just an envoy. It’s not just a desk in the West Wing. It’s someone trusted to speak for the country on matters that could either spark or settle entire regions. Every handshake? Loaded. Every phrase? Scrutinized. Every decision? Time-stamped and history-checked by future generations.
And then there’s the other title—Assistant to the President—and we know, it sounds small. But it’s the opposite. It means you’re in the room. It means you carry the weight. It means if the President looks up and says, “What’s the play here?”—you better have one. This isn’t policy theory. It’s presidential proximity at the highest level, where your judgment is national strategy and your calendar might include nuclear briefings and peace talks before breakfast.
So yeah, we were deep in it. The politics, the philosophy, the history of it all. And the more we dug, the more we kept asking:
What does peace look like—when it’s hard-won, unexpected, and real?
How do you honor the invisible work of negotiation—the midnight calls, the quiet respect, the strategic grace under pressure?
How do you represent a legacy that started with faith, persistence, and two nations saying “yes” across decades of “never”?
We’re not designing yet. Not really. But the ideas are circling. The meaning is starting to hum in the background. And our whiteboard? Yeah, it’s already full.
Designing a Executive Office of the President Challenge Coin for Avi Berkowitz
Okay. Let’s talk about this coin—because the second we held the first proof in our hands, we just stood there. Quiet. Reverent. A little stunned. (Also maybe whispering “this feels like history.”) The front side? Straight presidential muscle. That raised gold eagle? It doesn’t sit on the surface—it stands watch. The kind of posture that says, “I’ve been briefed.” We set it against a matte navy field that lets the shine do the talking—and oh, it talks. Around the border: “Executive Office of the President of the United States,” gleaming in raised gold against rich black. It’s the kind of detail you only notice when you tip the coin just right—and then you can’t stop staring.
We wanted this side to feel like a nod from the Oval. Because when you’re crafting an Executive Office of the President challenge coin for someone this close to the decision-making nucleus, every detail has to hold the weight. Not flashy. Not decorative. Definitive. It says: this person didn’t just work in the White House. He had a seat at the table—we imagine—With coffee rings from national security meetings and pens that never leave the room.
And THEN—we flip it. And cue the goosebumps. Because at the heart of the reverse side is the Abraham Accords logo in white, etched into a textured silver field like it’s been there forever. And surrounding it? The five national emblems of the countries that signed: Morocco, Sudan, Bahrain, the UAE, and Israel. Every single one a symbol of diplomacy that actually happened. Like, peace was brokered and we put it in metal. (Deep breaths.)
We wrapped those emblems in deep blue and added the names that carried the mission: Avi Berkowitz. President Donald J. Trump. Clear. Bold. No fluff. And then that final ring—the outermost layer—carries Avi’s official titles like a badge: “Assistant to the President” and “Special Representative for International Negotiations.” It’s formal. It’s earned. And it carries the full weight of a legacy written in flights, negotiations, behind-the-scenes breakthroughs—and maybe a few desert-side phone calls that changed the world.
This Executive Office of the President challenge coin holds that weight. And we felt it with every line, every seal, every ounce of pressure that went into getting it just right.
Capturing History One Challenge Coin At A Time.
Contact us today to start creating your own piece of history.
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